POSEISUS
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It’s always a pleasure to work with good fashion designers who know what they want. You don’t have to work hard to guess because they’ve got very clear view of beauty. Ada Zanditon is a new up-and-coming designer who’s using a range of sustainable materials to produce desirable clothes. Having featured in the press from Vogue to Glamour magazine. I’m very honoured to have had the chance to work with her. For this summer 2012 season, the collection took inspiration from the shape of sea horses, the strange but fascinating sea creatures that grip Ada imagination. The result is stunning prints on fabric mixed with carnival costumes from south America.
The collection was presented at the London Fashion Week last September with a video presentation that showed the concept behind the clothes. We spent one day running around London to create this amazing film and also another day in the studio to create the look book for the collection. The collection got a very warm welcome from the press and buyers. For more information on the collection and her work you can follow here.
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