Another great piece of work for published  Schön!, a London-based fashion magazine. The fashion story took inspiration from the book ‘The Road’ by Cormac McCarthy, the idea being what it would be like to be alive when the world ends. This is a girl who travels across continents looking for a new habitat.

I’m so lucky to have had the chance to work with the incredible hair stylist Soichi Inagagi and the amazing make up artist Joey Choy. We worked together to create a unique look that for every single outfit. The fashion shoot also had awesome props made by my assistant, Fay Lamchaiprasert. So super thanks to her too!

We had Lina model for us and she is the true star of this fashion story.  Working with her and 10 outfits was very really fun and very easy task. This is yet another great fashion story that Sarah Brimley, our talented photographer, amazed me again.

The magazine has come out already, so you could grab a copy from any newsstand or follow this link for the online version.

Working on the ‘What to Pack’ story for The Quarterly magazine is always challenging. For this autumn issue’s Italian theme, I decided to create a mosaic tiles by printing on paper. This simple technique created the illusion of mosaic floor from the south of Italy.

The work started very early as usual with glueing all the printed paper together. Then selected products for the story from amazing copper python bag by Zagliani, beautiful green crocodile shoes by Tod’s to shimmering knit jumper by Prada.

As always I worked with Tif Hunter as he’s lots of experience doing these complicated fashion spreads. The images might look very simple but the process behind it is a truly daunting task. I learn something new every time I work on this story and I love it!

It’s always challenging to create the fashion spreads for The Quarterly, the supplement magazine that comes with The Week magazine. This is my second issue and I got the chance to create lots of amazing shoots for them.

I spent almost a week preparing and calling in for the shoot. This second issue was quite easy for me as most of the PR companies already knew me. Therefore I got lots of amazing samples from many brands including some that I didn’t even ask for being sent for the shooting too. All my stuff at Show Media office just kept piling up and it took almost all the space of the hallway, oh dear! (there were 7 fashion sets for this Summer issue)

I also made some props for the shoot myself. For the luggage story, Mr Perry, Art Director of The Quarterly, wanted to have the story inspired by Mondrian painting. I took the concept and worked on the products that represent the colour themes of Mondrian’s work.

The main question was how to built a shelf big enough to put 10 massive size pieces of luggage? And the answer was to build a scale model shelf and photograph the suitcases separately, and the technology would do the rest!

Working for The quarterly is the best thing to happen to me in London. And while I’m writing this the Autumn issue shooting is happening soon. Big thanks to Mr Perry who had the trust in me and giving me the opportunity to do this. I love you big time x

The more I work the more I love it! This is the best still-life fashion for The Quarterly summer 2011 issue. With this fashion story I challenged myself to make it better than the last issue with the idea of adding as many as products per page as possible. The result? It turned out really well and these 2 double-page spreads are packed with 83 stylish items. Can you believe it!

I spent 3 days doing extensive research on products before calling in all the items that I needed, and another day working in the studio to create these lovely fashion spreads.

A surprising thing was that we spend less time on this fashion set than we did for the spring issue. I guess experience gained from the last shoot enable me to plan and work more efficiently.

As usual, we started very early in the day. While waiting for the photographer to set up all lighting, I worked on selecting the products in the last stage to make sure I got everything I needed and they all fitted together.

With everything planned in advance the shoot took only 6 hours to produce stunning images for the magazine. I’m so proud and very happy with this fashion set, which is why I’d like to share it with you.

There are more amazing fashion sets in the same issue that I will post later. Keep watching this space! Happy summer everyone :-))

Good thing about working with new people and a new team is meeting new friends. This was the shoot for an A/W’11 catalogue store images for a small London brand called ‘Numumm’. The store offers a wide range of modern menswear; shirts, jeans, jackets, coats and suits. The shop is located in Covent Garden.

I was very happy to work on this project. It was the first time I met Raymond T – the talented photographer that I’m sure will soon take London by storm :-))

The fashion shooting took 2 days to finish, one day for the look book shoot, and another day for the advert and store images. We shot in the night outside the photographer’s studio. Working with 4 handsome models outdoors proved to be a bit tricky as they seemed to attract lots of girls in the area.

The full fashion set will be posted later on my portfolio site, please keep an eye on it.